About Us
Xcel Media Group specializes in marketing campaigns for automotive dealerships, dealer groups, and agencies. Since 2009, they have provided direct mail, SMS, email, and Facebook campaigns designed to increase sales and repair orders. The firm utilizes a proprietary software platform called UpDash to track responses to the household level and match them to actual sales and service records. This data-driven approach allows for variable-data printing where every mail piece is personalized to the individual recipient's vehicle and equity position.
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